START TRAINING Basketball Performance Training That Develops Elite Athletes Built On Discipline, Effort, and Results. Elite Basketball Performance & Athlete Development The Carolina Factory Facility Down arrow
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Where Champions Train

ABOUT US

WELCOME TO THE CAROLINA FACTORY

At The Carolina Factory, we believe great athletes are built from the inside out.

Yes, we develop speed, strength, shooting, and basketball skills—but our mission goes far beyond performance. Every workout teaches accountability, resilience, leadership, and mental toughness.

Our goal is to help every athlete become someone their teammates, coaches, family, and community can count on.

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Skill Levels Welcome
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Our Programs

FIND THE TRAINING THAT FITS YOUR GAME

OUR TRAINING PROGRAMS

CHOOSE THE TRAINING THAT FITS YOUR GOALS

Every membership runs on training credits. Spend them on group sessions, semi-private work, one-on-ones, or speed and agility coaching, whatever your training calls for that week.

Starter

$179/mo

$29.83 per credit

  • 6 credits every month
  • Use credits on any class or session
  • Court & shooting machine reservations
Join Starter

Development

$270/mo

$22.50 per credit

  • 12 credits every month
  • Use credits on any class or session
  • Court & shooting machine reservations
Join Development

Committed

$399/mo

Most joined

$19.95 per credit

  • 20 credits every month
  • Use credits on any class or session
  • Court & shooting machine reservations
Join Committed

Elite

$499/mo

$16.63 per credit

  • 30 credits every month
  • Use credits on any class or session
  • Court & shooting machine reservations
Join Elite

Relentless

$1,000/mo

Limited to 15 spots

$25.00 per credit

  • 40 credits every month
  • 2 free 1-on-1 basketball sessions/month
  • 2 free speed & agility sessions/month
  • 2 free Film & IQ sessions/month
Apply for Relentless

How credits work

Every membership gives you a set number of credits each month. What you book determines how many you spend.

  • 1Small group trainingCoached group sessions.
  • 1Speed & agility sessionMovement and conditioning work.
  • 1Strength SessionPower and explosiveness training.
  • 1Half court reservationReserve half a court, per hour.
  • 1Shooting gun machineReserve a shooting machine.
  • 2Semi-private trainingFocused coaching, 2 to 3 players max.
  • 2Vertical & first stepIncludes use of the VertiMax.
  • 2Full court reservationReserve a full court, per hour.
  • 31-on-1 w/ Coach GeneFull attention from Coach Gene, solo.
  • 31-on-1 w/ Coach RonnieFull attention from Coach Ronnie, solo.
  • 3Film & IQFilm breakdown and basketball IQ session.
  • 41-on-1 w/ Coach HickmanFull attention from Coach Hickman, solo.

Credits reset monthly. Up to 20% carries over, the rest is there to be used, not banked.

Testimonials

WHAT ATHLETES & FAMILIES ARE SAYING

“Our son has become a better player, but more importantly, he’s become more confident, disciplined, and accountable. The Carolina Factory has been an incredible experience.”

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